n Management Today - Designing the Innovative enterprise

Volume 28, Issue 2
  • ISSN : 1027-4324



Thinking like a designer can unlock innovation by understanding people. The rate of change in the world and in the lives of both customers and staff are seldom matched by the rate of change in organisations. This is logical because companies need stability to measure improvement, but it also creates hidden inefficiencies in the gap between customer needs and company processes. Fortunately the field of design offers some tools to bridge this gap and unlock innovation.

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