1887

n Management Today - Crowd sourcing - an essential tool for ideation

Volume 28, Issue 6
  • ISSN : 1027-4324
USD

 

Abstract

Following the movement of crowd sourcing from a buzzword to a legitimate tool in any marketing professional's arsenal I will take a look at why using crowd sourcing for ideation makes so much sense.

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/content/mantod/28/6/EJC71195
2010-07-01
2017-09-20

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