n Management Today - Media industry hard hit
|Article Title||Media industry hard hit|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Sep 2010|
"The reality is, management was understandably preoccupied with short term measures to alleviate the existing financial pressure and as a result, media companies are now faced with the challenge of delivering a new operating model that is fit for the future and equipped to generate rising revenues from a dynamic consumer environment."
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