n Management Today - Innovation : combining past and present

Volume 28, Issue 9
  • ISSN : 1027-4324



Every so often it becomes necessary that an established product goes through a process when the best of the past is blended with the trends and demands of the future in such a way that the best of the past is retained, but skilfully integrated with future thin king in a manner that both the old and the new are used without neglecting anything that happened in the past, but is strategically integrating with future demands to give the product a fresh new look without alienating its established supporters.

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