n Management Today - So you think you know your customer?
|Article Title||So you think you know your customer?|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||May 2011|
Since the advent of the global financial crisis the economic landscape has changed almost beyond recognition. Market volatility has become the norm with an ever increasing trend of price sensitive customers who have far lower levels of loyalty and are less tolerant of poor customer service.
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