n Management Today - It's all in the experience

Volume 29, Issue 3
  • ISSN : 1027-4324



There's no denying that the modern consumer is looking for more than just products and services and that the experiences some companies are offering are keeping them ahead of the pack. While products and services still play their part, the experience associated with these aspects is what grabs consumers' attention and holds it, in a world of many distractions. Experience is a key element to success.

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