n Management Today - The MBA research process : establishing a business case - a business research imperative

Volume 29, Issue 4
  • ISSN : 1027-4324



Research often poses a number of obstacles to students and one reason is that it is seen as something apart from their studies. Research is often seen as a long winded process, involving statistical analysis and providing impractical business solutions. Given the rapid rate of change in business today it is not surprising that given this mindset, business research has not taken its rightful place in the forefront of business development. This article argues that the MBA process provides an opportunity to appropriately position research within the business dynamics of today.

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