1887

n Management Today - Management of innovation

USD

 

Abstract

"Innovation is synonymous to neither creativity nor technology. Creativity generates the ideas that start innovations. No matter how good ideas are, they are of no benefit unless they get transformed into tangible and practical products, services, processes or business models and successfully implemented in the marketplace."

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/content/mantod/29/6/EJC71425
2011-01-01
2016-12-07
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