n Management Today - Management of innovation
|Article Title||Management of innovation|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Jan 2011|
|Pages||26 - 29|
"Innovation is synonymous to neither creativity nor technology. Creativity generates the ideas that start innovations. No matter how good ideas are, they are of no benefit unless they get transformed into tangible and practical products, services, processes or business models and successfully implemented in the marketplace."
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