n Management Today - Carling Black Label scores with ''Be The Coach'' campaign
|Article Title||Carling Black Label scores with ''Be The Coach'' campaign|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Oct 2011|
|Pages||44 - 47|
In a first for soccer, the interactive campaign allowed fans to "be the coach" in a live match between Soweto giants, Kaizer Chiefs and Orlando Pirates. Soccer fans all over South Africa were given the opportunity to have a real influence on the outcome of the Derby, by selecting the players they wanted to see in the starting line-up, and on match day by selecting a player for substitution.
Article metrics loading...