n Management Today - Carling Black Label scores with ''Be The Coach'' campaign

Volume 29, Issue 7
  • ISSN : 1027-4324



In a first for soccer, the interactive campaign allowed fans to "be the coach" in a live match between Soweto giants, Kaizer Chiefs and Orlando Pirates. Soccer fans all over South Africa were given the opportunity to have a real influence on the outcome of the Derby, by selecting the players they wanted to see in the starting line-up, and on match day by selecting a player for substitution.

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