n Management Today - How Choice Architecture can guide humans to make better financial decisions
|Article Title||How Choice Architecture can guide humans to make better financial decisions|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Feb 2012|
|Pages||52 - 53|
Leonard says that one such behavioural science is that of Choice Architecture. A choice architect is a person who organises the context in which people make decisions. Just as a good architect can influence the way in which occupants of that building interact, a good choice architect can influence the choices people make.
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