n Management Today - How Choice Architecture can guide humans to make better financial decisions

Volume 30, Issue 1
  • ISSN : 1027-4324



Leonard says that one such behavioural science is that of Choice Architecture. A choice architect is a person who organises the context in which people make decisions. Just as a good architect can influence the way in which occupants of that building interact, a good choice architect can influence the choices people make.

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