n Management Today - Social media for business

Volume 30, Issue 3
  • ISSN : 1027-4324



We live in a digital, information-saturated age. As consumers, employees and employers, our landscape is fundamentally shifting. We have always shared our opinions on the products and services we buy, the companies we buy them from, and the service we receive. Sharing our experiences informs the decisions that others make. In the digital age, this process is sped up and widened out. A conversation around the dinner table may reach a handful of people. A blog and a tweet could reach thousands. Online, we can tap into commentary on just about everything. We can also access learning for free, and we can teach ourselves to do things that previously may have been the preserve of an elite few. These shifts are having profound implications on organisations. Where we have choice, we will choose.

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