n Management Today - "Always better cars" - the fall and rise of Toyota

Volume 30, Issue 3
  • ISSN : 1027-4324



Toyota Motors slipped to third place in the global production rankings for 2011, behind General Motors and Volkswagen. Writing this article exactly one year on from the 9.0 magnitude earthquake in Japan it is in fact quite remarkable that any manufacturer from the country actually features so high on the log. Japan's total output for the year still reached 7.2 million vehicles, although 14% down on 2010, it kept the country in third place for 2011 behind USA (8.7M units) and China (18.4M units).

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