n Management Today - Success through innovation : how BMW have been able to double production capacity
|Article Title||Success through innovation : how BMW have been able to double production capacity|
|© Publisher:||Richard Havenga & Associates|
|Affiliations||1 Jaguar Land Rover South Africa|
|Publication Date||Apr 2012|
|Pages||22 - 25|
This is a South African story of success through innovation. It shows how process optimisation and an improvement in productivity can be successfully negotiated by ensuring a strong focus on creative and innovative thinking. At the core of "competitive advantage" is innovation and strategy. The more innovative an organisation is, the more competitive they become.
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