1887

n Management Today - Improve the power of your business with the power of stories... special corporate narrative supplement for readers of Management Today magazine

USD

 

Abstract

The untapped potential of stories in a corporate context


The brain and branding: Build a better brand, boost your bottom line
Collectively making sense of business situations and issues
Engaging people through the use of story
Tell to win and win and win: a cautionary tale and a traffic

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/content/mantod/30/4/EJC120202
2012-05-01
2016-12-08
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