n Management Today - Brand South Africa & Bluprints : the formula of a South African

Volume 30, Issue 4
  • ISSN : 1027-4324



For the first time in the world a nation will define its own formula and will be able to measure its progress against the wishes of its citizens. Brand South Africa, the nation's marketing arm together with Bluprints has undertaken to discover the 'Formula for a South African' - a recipe for how we should, and should not behave.

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