The foundation of Magnet's Employer Branding Model is research, which is why there is an investment in extensive resources to conduct the three surveys each year. Magnet is a sister company to Universum, the global leader in employer branding. Universum conducts 80 surveys in 30 countries around the world, which means that Magnet is able to compare and benchmark local results with those from the rest of the world. It also means that Magnet can draw on more than 20 years' experience and strength of the global organisation.
Have you ever paid close attention to the behaviour of those colleagues who regularly get invited to join an exciting new project team, are considered experts in their field or get promoted more often than their peers? Ever wondered what their success-secrets are? A personalised branding and marketing strategy may be one of the answers.
According to Project Director David Conradie, the Value Proposition for organisations partaking in the Deloitte Best Company to Work For (BCTWF) 2012 programme is identifying and celebrating those best companies to work for as rated by their most important stakeholder group, their employees. Apart from the benefits of Industry, Size Category and Regional benchmarking, each participating organisation also gains valuable insights into the reported employment priorities and experiences of its employees. This serves has the basis to optimise their overall employment experience; thereby enhancing the organisation's performance and status as a recognised employer of choice.