n Management Today - Innovation longevity : the cornerstones of repeatable innovation success

Volume 30, Issue 7
  • ISSN : 1027-4324



Innovation in the organisational environment will only be sustainable if it is focused on a systematic, result-driven approach. Many organisations kick off an innovation programme hastily - something must be done - but it seldom happens with the same strategic intent as innovation programmes compete and often lose the battle for internal resource and budget allocation.

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