n Management Today - Sowing seeds for innovation at universities




Creativity and innovation are important worldwide to promote new knowledge, develop improved solutions, and create economic and social wealth. Although universities can play a major role in promoting innovation, this potential contribution is not always realised. Active efforts to increase awareness of this role and to develop innovation skills at universities can make a huge impact on our societies. In this paper we give an overview of initiatives at three universities where faculty, students and staff were exposed to a practical approach to creativity and innovation: Stellenbosch University and the University of the Western Cape, both near Cape Town, and the University of Applied Sciences in Muenster, Germany. We see the ground rules and tools shared with hundreds of participants as seeds that could germinate to grow many new ideas.


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