n Media Tenor International - now incorporating Media Tenor SA - On the relationship between the media and business climate : ifo prognosis thanks to Agenda Setting : agenda setting

Volume 2005, Issue 1
  • ISSN :



Extracted from text ... T he German ifo Business Climate Index has helped the institute to become the most frequently quoted economic research institute in the opinion forming media (daily newspapers, weeklies, business press, television). No other institute reaches a comparably high media attention with a regularly published indicator, even if some, such as the ZEW with their analyst panel, offer serious alternatives. Investors attach great importance to the ifo Index. With the help of media content analysis, the trend of the ifo Business Climate Index can be predicted in many cases. The theory of Behavioral Finance, a young, interdisciplinary branch in economics, explains ..

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