n Media Tenor International - now incorporating Media Tenor SA - News and commentaries after the televised debates : the long arm of spin doctors : agenda setting




Extracted from text ... Agenda Setting: Presidential debates and voting preferences The long arm of spin doctors The debates between US President George Bush and his challenger John Kerry did not have a direct infl uence on voting preferences of the US population in the end. The analysis of the response shows clearly: Not the debates themselves, but rather the subsequent spin on television infl uenced the voters' image of the candidates. The so-called spin doctoring, that is the manipulation of public opinion, even reached as far as Germany. After nine months of campaigning and an election coverage that was based on very little ..


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