n Media Tenor International - now incorporating Media Tenor SA - International comparison of reporting on Corporate Social Responsibility : credibility of CSR : business
|Article Title||International comparison of reporting on Corporate Social Responsibility : credibility of CSR : business|
|© Publisher:||Institute of Media Analysis|
|Journal||Media Tenor International - now incorporating Media Tenor SA|
|Publication Date||Jan 2005|
|Pages||38 - 39|
Extracted from text ... Business: CSR Report Credibility of CSR I f CSR is business driving economic growth, while behaving ethically and improving the quality of life of its workforce and society as a whole, then many opinion leading media have reported on CSR cynically indeed. It is startling to look at how much more negatively companies, for example in the U.S. (Figure 1), are perceived on issues around credibility and accountability versus business results. Although business results were reported on in a generally positive fashion, especially towards the end of 2003, there was still a very negative undertone in the media, driven ..
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