n Media Tenor International - now incorporating Media Tenor SA - For Eliot Spitzer, media presence is a fundamental part of his strategy : presence is the best insurance plan : business
|Article Title||For Eliot Spitzer, media presence is a fundamental part of his strategy : presence is the best insurance plan : business|
|© Publisher:||Institute of Media Analysis|
|Journal||Media Tenor International - now incorporating Media Tenor SA|
|Publication Date||Jan 2005|
|Pages||36 - 37|
Extracted from text ... S ince 2001, the New York State Attorney General Eliot Spitzer has been keeping companies on both sides of the Atlantic on their toes. He is systematically looking for confl icts of interest within companies and their customer relationships, which, from the public's point of view, appear like the cancerous ulcers of Capitalism. While simultaneously (or previously) informing the leading media, he initiates publicity rich investigations against the companies concerned. The strategy aims at building up a high reputational pressure against the companies, in order to bypass court cases and force expensive settlements. A side effect: Some chief executives ..
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