n Media Tenor International - now incorporating Media Tenor SA - German corporations are struggling for presence in US media : surf or sink : business

Volume 2005, Issue 1
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Extracted from text ... Economy: German companies in the US-media Surf or sink Media Tenor Quarterly Journal 1/2005 35 M ost German corporations are barely noticed by the US media. This is the result of a Media Tenor analysis of the company coverage in six US media from January until October 2004. Daimler Chrysler and Deutsche Bank received the highest scores in media presence. However, the fi rst, thanks to Chrysler, had a home advantage, while the latter primarily stood out with "bad news". Apart from these two exceptions, German corporations did not offer much news value to the Wall Street Journal, Time, Newsweek ..

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