n Media Tenor International - now incorporating Media Tenor SA - Online media increasingly offer comprehensive packages : triumph of the service strategy : Internet

Volume 2005, Issue 1
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Extracted from text ... T he 2004 Media Tenor Online Award was dominated by major US publications. Two out of the top three award winning online media are based in the United States: The Washington Post and New York Times left most of their competitors behind. So would it be fair to say that the virtual Gaul is occupied by the US media? Not entirely, since there is strong resistance in Hamburg: On the one hand, the German fl agship Spiegel Online gave a riveting fi nish in the race for the top position, just as in previous years. And on the other ..

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