n Media Tenor International - now incorporating Media Tenor SA - US coverage of the presidential campaign was weak in content : contest lacks content : politics




Extracted from text ... Politics: Coverage of presidential campaign Contest lacks content T he campaign coverage of US network news offered voters little information on the candidates' positions on issues, while speculating to no end on the horse race. Even after the presidential debates, which turned out to be rich in content, journalists quickly took the focus away from factual political issues such as the state of the economy. The 2004 campaign coverage by the US media smoothly followed a long established trend: Journalists trailed the campaign primarily as observers along the race track, interpreting the candidates' actions as tactical moves and putting ..


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