n Media Tenor International - now incorporating Media Tenor SA - The 4 "C" in global communication : media profile

Volume 2005, Issue 3
  • ISSN :



Extracted from text ... 6th International Agenda Setting Conference, Lugano Agenda Setting Special: Global Communication The 4 "C" in global communication The Communications Revolution is one of four, which, during the fi rst s 70 years or so of the last century, affected the way we all live, and the way we all see the world. The four revolutions I refer to occurred in aerodynamics, nuclear physics, medicine and communication. I use the term "revolution" to describe "abrupt and dramatic change." Certainly we can see this in the transformation of the world of aerodynamics from the time of the Wright Brothers at the ..

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