n Media Tenor International - now incorporating Media Tenor SA - Editorial




Extracted from text ... 2 Agenda Setting Example: TV reports/ beef consumption TV coverage on BSE affected consumer behaviour: Beef sales declined by 71% in the wake of the intensive TV reporting. Even after the number of negativerreports diminished, the effects of the coverage about BSE lasted. After 9 months, beef sales fi nally began to recover. Everyday more than 250 MEDIA TENOR-analysts all over the world scrutinize each contribution in the major German, American, Czech, South African, British and other daily and weekly newspapers, and monthly journals, as well as TV news and magazines (accuracy in October 2005: 87, 7%). Sentence by sentence ..


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