n Media Tenor International - now incorporating Media Tenor SA - Media Tenor : congratulations on a decade of spectacular development

Volume 2006, Issue 1
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Extracted from text ... I t is remarkable how long it took for social science to catch up with the public debate over media content. In the United States bitter partisan battles over alleged media bias began in the 1960's and accelerated throughout the years of Vietnam and Watergate controversies. Yet throughout the 1970s, most academics still treated concerns about media power as overblown, and not worthy of serious study. The idea of using content analysis to affect the public debate never entered their minds - the first major content analysis of a presidential campaign didn't appear in print until 1983, three years after ..

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