n Media Tenor International - now incorporating Media Tenor SA - Editorial




Extracted from text ... 3 Media Tenor Journal I/2006 T he Middle-East-Summit of the World Economic Forum in the middle of May, 2006, had one thing in common with the Africa Summit at the beginning of June: Both regions are intending to start new branding initiatives. Nik Gowing, chief reporter of BBC World, concluded: "As soon as the African and Arab states will join forces in mutual respect for what has been achieved so far, without only seeing the mote in the eye of the other, the rest of the world will stop talking about China, Russia or India only." But to get ..


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