Media Tenor SA Research Journal - Volume 4, Issue 1, 2003
Volume 4, Issue 1, 2003
Television : just another PR tool? : international TV analysis of the initial phase of the Iraqi warSource: Media Tenor SA Research Journal 4, pp 1 –3 (2003)More Less
Extracted from text ... occupied bother' Nedcor Television: just another PR tool? International TV analysis of the initial phase of the Iraqi war War is unpopular: Not only does it cost lives, but also money, and its benefits are hard to see initially. It has thus always been an integral part of strategic war planning to win over public opinion at home, since, at the end of the day, it is the public and their elected representatives who must provide money and soldiers. The information ministry is not an invention of Saddam Hussein. Television's visual dominance increasingly dictates the tactics in the fight for ..
Author Wadim SchreinerSource: Media Tenor SA Research Journal 4 (2003)More Less
Extracted from text ... What is currently going on in Iraq? To be honest, I am not quiet sure since it has fallen from the media's agenda. Strange that an issue that has occupied media's attention for a complete month has become obsolete so quickly. Never mind the casualties, the media can move on to let's say SARS that is currently the hot topic on the agenda. Interestingly, Aids is marginalised as an issue (not that it ever really was central, internationally speaking). Roughly 300 deaths have outnumbered the media coverage of many thousand deaths world-wide. Why? Could it be that Aids is the ..
Political reporting - a question of credibility : the leading media lean towards certain parties : these could be implicit voting recommendationsSource: Media Tenor SA Research Journal 4, pp 4 –5 (2003)More Less
Extracted from text ... 4 On the 16 September the FINANCIAL TIMES DEUTSCHLAND, the German edition of the British FINANCIAL TIMES, published an open voting recommendation in favour of the conservative Christian Democrats (CDU). All other leading media were adamantly opposed to what they called a 'loss of independence and credibility' of their profession. Nonetheless the question remains: Who is more believable, those who are openly partisan or those who pass out voting recommendations without admitting to it? One thing is for certain, all national media in Germany more or less clearly favoured one party in their election campaign coverage. The concept of ..
Madiba leads nation on HIV / Aids issues : coverage of HIV / Aids in the South African media : January - December 2002Source: Media Tenor SA Research Journal 4, pp 6 –7 (2003)More Less
Extracted from text ... The Aids pandemic is widely recognised as the main socio-economic issue of our times. Caregivers and their patients carry a heavy burden, emotionally, socially and economically. And though the virus infects people indiscriminately, it is the poor who have the least access to resources that might ease their suffering. It is in the name of the poor, then, that the South African government and Aids activists have been at one another's throats. From the landmark case in which the Constitutional Court declared government responsible for making available anti-retrovirals to HIV-positive pregnant women, to more recent threats of a civil disobedience ..
Media contributes to democratisation of SAPS : coverage of the SA Police Service and the Scorpions in selected SA media : January - December 2002Source: Media Tenor SA Research Journal 4, pp 8 –9 (2003)More Less
Extracted from text ... The fight against crime is a major social and economic issue in South Africa and its importance is similarly reflected in the media. Dealing as it does with society's darker fringes, its violence and corruption, it would be unrealistic to expect reporting on issues relevant to the SAPS to be wholly positive. Even so the large percentage of reports dealing with crime-fighting (nearly 40%) and the mostly positive coverage the SAPS is receiving on this front (a 56% positive rating) suggests that on the whole the relationship between the media and the SAPS is not as negative as some in ..
Share price still dominating business coverage : analysis of Business Report, Sake Beeld and Business Day's corporate coverage : Jan - Dec 2002Source: Media Tenor SA Research Journal 4, pp 10 –11 (2003)More Less
Extracted from text ... In a 1999 poll conducted by Peter D. Hart Research Associates in the United States, 41% of the respondents believed that big businesses were providing a good return to investors and 44% were of the opinion that products and services to the community were of high quality. At the same time, 41% rated the contributions business made to local communities as 'just fair'. The same was the case for 'ethical business practices', 'protecting the environment' and 'sharing profits with employees' - the latter receiving a 'poor' rating from 35% of the respondents. Business should have been warned - and indeed ..
Reality : Bush's PR fiasco or success story? : analysis of international TV news coverage of George W. Bush : January - March 2003Source: Media Tenor SA Research Journal 4, pp 12 –13 (2003)More Less
Extracted from text ... The Great number of accounting scandals, stories of managers enriching themselves to the detriment of shareholders and staff, and analysts who consciously mislead investors has not left business journalists untouched. After all, their credibility is at stake. But while the public discussion focuses on corporate governance, consistent accounting standards and quality assessment for analyst research. In November of 2002 MEDIA TENOR INTERNATIONAL conducted undertook a study entitled "Building Public Trust" with more than 300 business journalists from national and regional daily newspapers, magazines and speciality media, dealing primarily with the question what type of changes business journalists would like to ..
Media spotlight on Telkom IPO : coverage on Telkom and the IPO in SA media : 01 January - 07 March 2003Source: Media Tenor SA Research Journal 4 (2003)More Less
Extracted from text ... Telkom IPO shows positive media attention Rating and number of statements on Telkom: 01/01 - 07/03 Source: MEDIA TENOR 01/01/20023- 07/03/2003 Basis: 2 285 statements on Telkom in 6 daily, 9 weekly and 5 TV news programmes in South Africa. Predominant rating (positive minus negative)news programmes in South Africa. The listing of Telkom on the JSE Securities Exchange and the New York Stock Exchange should rank as one of the most important South African business stories of the year. Some were concerned that the depressed global telecommunications market and the then-looming war on Iraq would threaten the success of ..
Sport in media a reflection of importance? : analysis of sport coverage in news and business sections of selected SA media : January - December 2002Source: Media Tenor SA Research Journal 4, pp 15 –16 (2003)More Less
Extracted from text ... South Africans are mad about sport. Even when faced with cultural differences and seemingly insurmountable problems, it has long been a unifying factor and a rallying point for the nation. Previously, sport types were easily categorised along racial lines, but this distinction has blurred as our democracy comes of age. Advertisements before and during the Cricket World Cup 2003, recently hosted in South Africa, underlined the embedding of sport within the South African society. An advertisement run by Standard Bank, with the title 'ONE TEAM, 42 MILLION SUPPORTERS' focused specifically on this notion. The advert uses people from different South ..