n Media Tenor SA Research Journal - Reality : Bush's PR fiasco or success story? : analysis of international TV news coverage of George W. Bush : January - March 2003

Volume 4, Issue 1
  • ISSN :



Extracted from text ... The Great number of accounting scandals, stories of managers enriching themselves to the detriment of shareholders and staff, and analysts who consciously mislead investors has not left business journalists untouched. After all, their credibility is at stake. But while the public discussion focuses on corporate governance, consistent accounting standards and quality assessment for analyst research. In November of 2002 MEDIA TENOR INTERNATIONAL conducted undertook a study entitled "Building Public Trust" with more than 300 business journalists from national and regional daily newspapers, magazines and speciality media, dealing primarily with the question what type of changes business journalists would like to ..

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