n Media Tenor SA Research Journal - 'Darling of the media' losing favourable rating : analysis of media's coverage of the mining industry : January - September 2003

Volume 4, Issue 3
  • ISSN :



Extracted from text ... The mining industry has for the past few years, certainly been South African media's 'favourite, ' receiving almost one third of all corporate coverage. With the weaker Rand, mining companies' results were better and their overall image more favourable. The mining industry was the cash cow, at least according to the majority of news reports. But the odds are stacked against them. The Rand has strengthened to an all time high, and companies with local costs but foreign returns, no longer reap the benefits of the past. The result: most major mining houses are announcing retrenchments or redundancies with the ..

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