n Transactions of the Centre for Business Law - United States of America : Chapter 2
|Article Title||United States of America : Chapter 2|
|© Publisher:||University of the Free State|
|Journal||Transactions of the Centre for Business Law|
|Author||Adelheid Janse van Rensburg|
|Publication Date||Jan 2002|
|Pages||5 - 16|
In 1910 the first case of many to come concerning comparative advertising, served before court. From that time on it became a hotly debated subject and the USA was at the head of all the developments in this area of the law. This country is very lenient toward advertisers, but even here advertisers must ensure that their advertisements are honest and will not mislead the consumers.
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