n Transactions of the Centre for Business Law - General introduction : Chapter 1
|Article Title||General introduction : Chapter 1|
|© Publisher:||University of the Free State|
|Journal||Transactions of the Centre for Business Law|
|Author||Adelheid Janse van Rensburg|
|Publication Date||Jan 2002|
|Pages||1 - 4|
Advertising, in the sense of a process whereby consumers are acquainted with particular goods or services with a view to attracting custom, is one of the most important and frequently utilized activities in the course of trade and industry.
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