oa MFSA Journal of Marketing - Winning practices : backchat

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... 60 Journal of Marketing Vol 11 No 2 2005 (c) backchat Winning practices CEO Drake & Scull Facilities Management (Pty) LtdBONANG MOHALE One frequently hears of one-liner formulas that promise marketing success. It's worth interrogating them. 5 1 5 1 Win through higher quality Everyone agrees that poor quality is bad for business. Customers who have been burned with bad quality won't return and will bad-mouth the company.But what about winning through good quality? There arefour problems. First, quality has a lot of meanings. If an automobile company claims good quality, ..

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