oa MFSA Journal of Marketing - Trout on Strategy : capturing mindshare, conquering markets, Jack Trout : book review
Extracted from text ... For over twenty years, Jack Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His best-selling books like 'Positioning', 'The New Positioning', 'Marketing Warfare' and 'The 22 Immutable Laws of Marketing' have solidified his reputation and in a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. Trout on Strategy presents the latest thinking on the topic: Trout on Strategy: capturing mindshare, conquering markets By: Jack Trout Publisher: USA: McGraw-Hill ..
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