oa MFSA Journal of Marketing - Creating learning pathways : professional development



Extracted from text ... 49 Creating learning pathways In 2003 John Arnesen and I did much to unpack the process of Chartered Marketers and to map it against the model used by the Chartered Accountants. We published the certification model that was developed out of this discussion, and I now feel it apt to revisit the model and to report on what the mfsa has done in the past year to implement it. The CM(SA) Certification Model To qualify for access to the CM(SA), individuals need to: Be deemed competent against the standards described in the integrated NQF 7 ..


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