oa MFSA Journal of Marketing - CRM to the rescue : feature

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... 44 Journal of Marketing Vol 11 No 2 2005 (c) integration CRM Managing director, FrontRange Solutions SATRACEY NEWMAN to the rescue Most marketing and sales departments are flying blind says Tracey Newman. Consumers see over a million marketing and sales messages a year - almost two messages every minute. Yet, over 70 percent of sales leads generated through these initiatives are never followed up. Those are frightening statistics. They mean that the 10-30 percent of your budget you're spending on marketing isn't working nearly as hard as it could or should. Sure, your marketing ..

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