oa MFSA Journal of Marketing - Daily press is maturing : feature

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... 30 Journal of Marketing Vol 11 No 2 2005 (c) Photographs: Graeme Williams, South Photos. Doomsayers have forecast the demise of broadsheet newspapers in South Africa as elsewhere, but media analyst Graeme Addison finds otherwise. Old-established newspapers are going about their business successfully while the mass tabloids gain ground. It's healthy. The 'tabloidisation' of South African major newspapers press - with newcomer papers choosing smaller A3 formats over broadsheets - is predicted, welcomed, feared, disputed and worried over. Some maintain the press in this country has reached a turning point where the rules of the game have ..

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