oa MFSA Journal of Marketing - Partnering for success : feature
Extracted from text ... 28 Journal of Marketing Vol 11 No 2 2005 (c) public relations Partnering for success PR and marketing need to be on the same wavelength to function optimally, says Simone Appleton. Often communications activities fail because the roles of in-house marketing staff and that of the public relations (PR) agency are not clearly defined - and one often does not know where the other fits into the picture. Although these two disciplines work best when they're treated as distinct functions, they can create wonders when pulling together as equals working towards the same goal. The ..
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