oa MFSA Journal of Marketing - Right in front of us : transformation watch



Extracted from text ... 26 Journal of Marketing Vol 11 No 2 2005 (c) transformation watch Right in front of us IVAN JOHNSON on transformation There is no place for pessimists. Transformation in advertising? If I'd been asked that question seventeen years ago I would have given it the thumbs-up. They gave me a job didn't they? And I was employed on the strength of my college portfolio and not the colour of my skin. At the time there were no pressures to get the 'numbers right', they just wanted me. By no means was I the first ..


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error