oa MFSA Journal of Marketing - Streetwise : current strategic thinking
Extracted from text ... 6 Journal of Marketing Vol 11 No 2 2005 (c) strategic affairs Streetwise Does our crime situation offer up any marketing opportunities? Well, I think there is at least one big one; one that involves the car guards that we now see at almost every shopping centre and street. A brilliant concept - when someone started addressing our safety when we popped down to the local shops to pick up the paper, a loaf of bread and a litre of milk. They got a whole lot of unemployed people, swore them in as deputies, gave them t-shirts ..
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