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oa MFSA Journal of Marketing - A turn off : current strategic thinking

 

Abstract

Extracted from text ... Journal of Marketing Vol 11 No 2 2005 (c) 7 strategic affairs Mink and manure marketing mayhem is about the best way to describe the suburb of Sandton these days as bigger and brighter advertising billboards spring up almost hourly in a frenzy of commercial greed. Drive the few kilometres from Nelson Mandela Square down Rivonia road to where it meets the N1 highway, then park amid the shattered glass from car windows broken by fast-fisted miscreants wielding spark plugs, and try to remember just one or two of the almost 2 000 advertising messages to which you ..

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/content/mfsa/11/2/EJC75647
2005-01-01
2016-12-09
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