oa MFSA Journal of Marketing - Laat lammetjies : current strategic thinking
Extracted from text ... 8 Journal of Marketing Vol 11 No 2 2005 (c) Laat lammetjies Interbrand Sampson has just completed its third major branding exercise in the higher education sector, almost simultaneously launching new brands for the University of Johannesburg and the Central University of Technology, Free State (CUT). In late 2003 they launched the new brand for Tshwane University of Technology in Pretoria. "Changes in the higher education landscape in early 2003 brought about by then Minister of Education, Kadar Asmal, provided the ideal opportunity for universities to recognize and develop themselves as brands, " says Giles Shepherd, joint ..
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