oa MFSA Journal of Marketing - Original thinking
Extracted from text ... Original thinking South Africa has the talent, the creativity and the motivation to be a world leader in branding...so there's no need for copy-cat thinking. Just three months into 2005 and the year is hotting up for South African brands. Consumer confidence is high and hopefully most of us are reconciling ourselves to the debt we managed to log up over the Christmas period and are slowly venturing back into our malls for a curious look-see. One thing is clear, we are all expecting a lot more for our money these days. The concept of 'Proudly South ..
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