oa MFSA Journal of Marketing - On The Road : the art of the journey : book review
Extracted from text ... On The Road: the art of the journey Publisher: UK: Pearson ISBN: 0-13-129697-3 R489, 95 The road we step out onto connects us to the world. Each day, millions of journeys are made across cities, countries and continents. The flow of people, goods and information is an indispensable part of contemporary life. And for many, from gap-year travellers and experience seekers to those engaged in a religious pilgrimage, the journey is itself the destination. This book explores the journeys made by millions across the globe and in so doing it illustrates the similarities and differences between countries and cultures. ..
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