oa MFSA Journal of Marketing - Nurturing winning ideas : feature
Extracted from text ... Journal of Marketing Vol 11 No 3 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 41 of the market. Key word: Purpose. Outcome: Identify best market opportunities. 2. Incubate This step is focused at sifting through the multitude of ideas generated to produce the superior ideas. These ideas are developed into concepts aided by the voice of the customer. Key words: Deliberation, analysis and selection. Outcome: Identify superior concepts. 3. Viable This step aims to establish the feasibility of the superior concept selected. The value proposition is quantified while validating that the concept meets customer requirements. Key words: ..
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