oa MFSA Journal of Marketing - Small scale distribution, large scale profits : cover story
Extracted from text ... pure marketing There's a booming informal market out there but you wouldn't know it from the way marketers go about the business of product distribution. Tatjana von Bormann spoke to Noel Ndhlovu, director of Spaza Media, in an attempt to uncover some of the trade secrets in this largely untapped market. Small scale distribution - large scale profits 16 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) Journal of Marketing Vol 11 No 3 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. ..
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