oa MFSA Journal of Marketing - Dream building : feature
Extracted from text ... Journal of Marketing Vol 11 No 3 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 15 public relations Dream building building A PR value is not in the column centimeters alone says Simone Appleton. A standard dictionary definition of value usually refers to an amount of goods, services or money that is a fair equivalent for something else. But when it comes to quantifying the value, or investment return for public relations (PR) activities, some traditional methods hardly start to justify the means, and sometimes not even the end. Determining effectiveness in ..
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