oa MFSA Journal of Marketing - Stats for thought : current strategic thinking



Extracted from text ... strategic affairs Stats for thought In South Africa right now only about 1, 6 million people have access to the Internet. Now this, like South African Super 12 rugby performance, could be regarded as a disappointing statistic. Why then, one wonders, have all our newspaper owners and broadcasters, who reach far more than 1, 5 million people, spent fortunes on developing Internet websites? Surely advertisers aren't going to fall over themselves just to get hold of a paltry 1, 6 million consumers? However, this of course depends on who those 1, 6 million are. Time for a ..


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